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ABOUT YOU launch in Estonia - our largest influencer campaign

In Spring, one of the largest and fastest growing online stores in Europe, ABOUT YOU, launched its new online shop in Estonia. PR Strategies was also chosen to get involved in the large launch campaign and be a local PR partner for the marketing department of the headquarter in Germany.

We were involved in the online store launch campaign as local experts who would help the company's marketing department work with and build trust with local influencers. During the preparations that lasted for more than two months, we helped them to adapt the influencer campaign to the local market, to map and involve suitable influencers and to coordinate the communication between the client and influencers.

Among numerous local celebrities and influencers, singers Liis Lemsalu, Elina Born, Liina Ariadne Pedanik, Elina Nechayeva, Helen Adamson, Tanja Mihhailova and Kristel Aaslaid were also involved in the influencer campaign celebrating the opening of the ABOUT YOU online store.

In addition to the social media campaign, we also helped them with media relations.

ABOUT YOU is among the fastest-expanding e-commerce start-ups in Europe, which expects to grow really fast here as well, with the aim of becoming the market leader among fashion online shops within a short period of time. In addition to Estonia, the rapidly expanding store operates in Latvia, Lithuania, Germany, Austria, Switzerland, the Netherlands, Belgium, Poland, the Czech Republic, Slovakia, Hungary, Romania and Slovenia.


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