Fazer’s sustainable Christmas celebration

Our client Fazer came to us with a little Christmas wish – to draw the consumers’ attention to sustainable lifestyle this holiday season.

We partnered up with an Estonian food blogger Silja Luide, who created three nifty recipes on how to use leftover bread from the Christmas table. Another partner, a DIY-enthusiast Anna Lutter made Youtube-videos on how to make lovely holiday decorations from Fazer bread package.

The recipes and the crafts videos were published in all the biggest news portals, hopefully encouraging the Estonian people to plan their Christmas table carefully in order to help reduce the amount of food waste and disposable garbage.

Anna’s clever craft videos are available here and Silja’s black bread truffle, spicy meatloaf and French onion soup recipes are available in Estonian at her blog.