Estonian chef to create a burger for McDonald’s

PR Strategies was honoured to help McDonald’s launch two gourmet burgers created by a well-known Estonian TV chef Hardi Nurmine.


The international burger restaurant chain known for its standardised menus collaborated with an Estonian chef for the first time in history. Nurmine created the two gourmet burgers keeping in mind the Estonians’ taste preferences after having tasted and tested more than 200 different ingredients used by McDonald’s.

The news about the burger made it to national media. PR Strategies even managed to organise an interview with the chef on the Estonian Public Broadcast evening entertainment program “Ringvaade” where the host Marko Reikop known for his demanding palate gave it a thumbs up.


Click here to see the video of McDonald’s x Hardi Nurmine burgers.